About Us

Vision Statement
A world full of healthy hearts and free from anxiety and depression

‘Happiness [is] only real when shared’ – John Krakauer, Into the Wild

In 2016, SEEDS Newcastle began with a goal: promote health by empowering community health ambassadors to become part of the prevention and management of heart diseases and mental illnesses that are leading cause of death in Australia. We offer evidence-based programs, a variety of practical workshops and health clubs to support individuals and organisations journey towards optimal health. In this, we also gather data for current lifestyle medicine research, contributing to the global solution and a better world to all of us.

We are based in Newcastle City, and we are currently entirely supported by volunteers, donations and sponsorships.



Camila Ito Skaf

Co-founder & CEO

I have studied and been trained in multiple disciplines, but my biggest passion is to empower people to live their best life. I am adventurous and challenge-driven. After achieving corporate success in the financial markets for over ten years, in São Paulo and New York City, and traveling around the world, ending up in Australia doing a Masters Lifestyle Medicine, I decided to pursue a dream: a sustainable not-for-profit business which would empower people to take control of their health and transform communities. From this desire SEEDS was born. I am married to my best friend, Joseph. We have a precious girl Catarina Akemi, and together we enjoy people, nature, music, arts, cycling, traveling, and great food. 


Joseph Antoine Skaf

Co-founder & CFO

I was born in Brazil, and my professional background is investment banking. I was also trained in the Brazilian army for two years, practiced competitive fencing, and have a soft spot for books. I am passionate about cycling, swimming, bouldering, movies and the arts. Without a doubt, I think that making friends and sharing life together is one of the most exciting experiences of life. I have shifted my career in the past 5 years focusing in becoming a whole-person wellness coach. I am happily married to a beautiful lady, Camila and we enjoy our days with our daughter Catarina Akemi.


Jesus Romero

Volunteer / Program Facilitator

Starting in Venezuela after finishing rescue squad training, I have been a volunteer for over 18 years. My rescue team specialty was radio-communications. I was also passionate about health and first aid, so I studied to become a paramedic. I started to work at Instructor of American Heart Association programs such as Basic Life Support and CPR. In Australia, I am a CHIP facilitator and a certified leader/facilitator of the Chronic Diseases Self-management program. I love helping my community  learn how to live healthy lifestyles. I try to combine my healthy lifestyle with hobbies:  bushwalking, 4-wheel driving and camping.


Eunice Castro

Board Member / Programs Coordinator

I have been studying all my life to fulfill what I think is my purpose:  help people to improve their health. In Venezuela, I worked as an OH&S consultant and certified Instructor of the American Heart Association programs. In Australia, I am a registered nurse (RN) in aged care, a certified community health educator, a certified facilitator of CHIP, and a certified leader/facilitator of the Chronic Diseases Self-management program, at the same time that I am finishing my Masters’ in Public Health. I am passionate about positive thinking, lifestyle medicine, plant-based cooking, bushwalking and camping.


Nicole Richardson-White

Board Chairman / Corporate Strategy Coordinator

Nicole offers extensive leadership, change management and HR experience. Having worked with many organisations across the globe, her skills allow her to assess each company and offer a unique plan to improve culture, utilize existing resources and provide ongoing support.


Dr. Emma Campbell

Board Member/ Program Facilitator

Emma Campbell is a Newcastle trained General Practitioner with special interests in women’s health and lifestyle medicine. Knowing that at least 70% of our health problems are related to lifestyle choices and an environment that promotes obesity, she is passionate about empowering people to make better choices, and live longer, healthier, and happier lives.


Diana Dias

Communication Assistant/ Program Facilitator

Certified as a bachelor of nursing in Brazil, I worked in different areas of the hospital becoming a specialist in the ICU. I got certified as a specialist in preventative and natural health and spent my past four years working at a Lifestyle Centre where I could take care of people with different diseases and teach them how to live better and boost their lifestyle to have the best quality of life. Currently I’m living in Australia and volunteering for SEEDS. I’m passionate about people, health, and positive thinking.


Riana Balli

Communication Assistant/ Program Facilitator

I am from North Texas, USA and completed my Bachelors of Science in Business Administration. I previously worked as the Billing Supervisor in a surgery scheduling office where I managed the accounts receivable for various hospitals and doctors’ offices. I also started on my Masters in Healthcare Management, but decided to take some time away from my studies to work as a volunteer in Australia. My purpose in life is to care for and connect with people and I am specifically passionate about mental health, substance abuse, and aged care.


Kellen Rosa

Volunteer / IT Support

I’m from Brazil, graduated in Information Technology, completed a Master in Business Management and I’m currently living in Australia.
All my life, I have always been passionate to help others and to make a positive difference in people’s life.
I learned about Seeds in 2019 and since then i have been a volunteer in this amazing project that promotes better health for the community and fights anxiety and depression.
I love dancing salsa, samba, tango, forro and being around friends.


David Hubbard

Board member - Finance and Strategy

David is the founding director of CINCH Finance & Operations, Non-Profit Business Transformation Specialists. David helps  NDIS providers and other non-profit / for purpose organisations get clarity on their numbers through Business Reviews, Culture Change, Management Reporting and Continuous Improvement. These techniques help bring clarity to key performance drivers and financial performance which helps decision making. David has over 20 years’ commercial accounting experience including living and working in Europe. David can dance Argentine Tango, loves spending time in the surf and sponsors two children at school in Bacolod, Philippines.


Geraldine Moran

Board Member

Geraldine Moran is the founder and CEO of Centre For Hope. She is really privileged to be part of The Seeds Newcastle board. Geraldine is creative and organised in her work, but above all else she wants young people to find their feet, create their future and inspire others. Geraldine is a solicitor, has studied psychology and is an author and success coach. She created a space where she thrived and in turn allows others to do the same. All with the common goal of supporting young people to be the best they can be and to find their way in the Universe. To create pathways to wellbeing across mind, body and soul. Fun is important. It is the best way to learn. Geraldine will talk to an iron pot, but she has addressed peers, organisations, government representatives and networking groups. She was a keynote speaker at the International Coach Federation Australasian Conference 2013. She was awarded Lake Macquarie Citizen of the Year 2016, Rydon Youth Sector Worker 2016, Hunter Hero 2016 and Centre For Hope was awarded Lake Macquarie Business Excellence Award NFP 2017.  She is a wife and mother who is passionate about creating a wonderful life for all.

Help SEEDS Grow

All donations are tax deductible

Join our Newsletter!

See more of our stories & learn more what we do.